Press Release

Pandora Launches Podcast Offering Powered by the Podcast Genome Project

Company Release - 11/13/2018 9:00 AM ET

Beta Access to the New Personalized Experience Available Today

OAKLAND, Calif.--(BUSINESS WIRE)-- Pandora (NYSE:P), the largest streaming music provider in the U.S., today unveiled its podcast offering, powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations. Beginning today, Pandora will roll out beta access to select listeners on mobile devices. Those interested in early access to the offering can sign-up here, with general availability in the coming weeks.

“It might feel like podcasts are ubiquitous, but, eighty-three percent of Americans aren’t yet listening to podcasts on a weekly basis, and a majority of them report that’s because they simply don’t know where to start,” said Roger Lynch, Chief Executive Officer, Pandora. “Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”

Similar to how its namesake the Music Genome Project has helped Pandora become the best and easiest way to discover music online since 2005, the Podcast Genome Project recommends the right podcasts to the right listeners at the right time, solving the questions, “is there a podcast that’s right for me?” and “what should I listen to next?” It evaluates content based on more than 1500 attributes – spanning MPAA ratings, timely and evergreen topics, production style, content type, host profile, etc – and listener signals including thumbs, skips and replays. It also utilizes machine learning algorithms, natural language processing, and collaborative filtering methods for listener preferences. And, similar to the Music Genome Project, the Podcast Genome Project combines these techniques with our expert in-house curation team to offer episode-level podcast recommendations that reflect who you are today and evolve with you tomorrow.

“With the introduction of podcasts, listeners can now easily enjoy all of their audio interests – music, comedy, news, sports, or politics – on Pandora, the streaming service that knows their individual listening habits the best,” said Chris Phillips, Chief Product Officer, Pandora. “The Podcast Genome Project’s unique episode-level understanding of content knows exactly what podcast you’ll want to discover next, and will serve it up through a seamless in-product experience that is uniquely personalized to each listener and will continue to grow with their tastes over time.”

At launch, Pandora has partnered with top-tier publishers including APM, Gimlet, HeadGum, Libsyn, Maximum Fun, NPR, Parcast, PRX+PRI, reVolver, Slate, The New York Times, The Ramsey Network, The Ringer, WNYC Studios, and Wondery, and will continue to feature existing podcast content including Serial, This American Life and Pandora’s original Questlove Supreme, with many more to come in the future. These partnerships introduce hundreds of popular podcasts across a wide variety of genres including News, Sports, Comedy, Music, Business, Technology, Entertainment, True Crime, Kids, Health and Science, offering inspiring audio experiences for a variety of diverse interests.

*https://www.edisonresearch.com/podcast-consumer-2018/

ABOUT PANDORA

Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.

www.pandora.com| @pandoramusic | www.pandoraforbrands.com | @PandoraBrands | amp.pandora.com

Pandora
Dayle Dempsey
ddempsey@pandora.com

Source: Pandora